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The Ultimate Guide to Starting Your Own Small Business

Strategy Driven

Invest in focus groups, conduct surveys with your target audience, research public data and SEO in order to make a full-proof business plan. Market research will help you understand the behaviour, needs and preferences of your target audience as well as your competitors, both of which have the power to transform your business.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. Perfect Audience (from Marin Software).

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. Perfect Audience (from Marin Software).