Why Porter's Model No Longer Works
Harvard Business Review
FEBRUARY 29, 2012
It will help us decide what we make, how much we make, and how we finance that production. While social media doesn't shift Porter's model , the social era surely does. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. Big Isn't Enough.
Let's personalize your content