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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. Is it a niche business catering to a specific industry?

Brand 215
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Those Who Can Speak Close More Sales :: Women on Business

Women on Business

I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.

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The Rising Importance of the Chief Commercial Officer in Modern Business

N2Growth Blog

The Chief Commercial Officer ensures a company’s profitability by maximizing its commercial strategy and driving business development. Through such a strategic intersection of roles, the CCO optimizes the marketing function and contributes critically to the business’s growth and development.

CRM 221
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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Brand and relationship building. Social networking and bookmarking.

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Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

Tell the producers how you are going to be able to help their audience. Don’t oversell yourself and your brand. Yet, it is not easy if you don’t know how to craft a pitch that is tailored perfectly to meet the needs of the show. When drafting your pitch, don’t make it salesy. Make it informative and entertaining.

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Weekly Round-Up: 10 Comms Trends for Leaders, 6 Employee Experience Improvements, 11 Business Development Leadership Skills, 5 Insights for Listening Across Generations, 9 Ways to Help Conversations

leaderCommunicator

10 Communication Trends Leaders Can't Ignore By Valerie Di Maria via LinkedIn ( @LinkedIn , @LinkedInEditors ) True to yourself, true to your brand. From impassioned employees to socially conscious consumers, internal and external audiences are making their voices heard as never before.” Read more >>

Trends 86
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.

Marketing 162