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How to Establish Your Brand as an Authoritative Voice and Reach a Wider Audience

Strategy Driven

As digital marketing continues to gain prominence, the demand for brands to adapt their marketing strategies is increasing too. One notable transformation is the escalating significance of establishing and enhancing brand authority. Being perceived as credible is what will keep your brand alive.

Audience 110
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 289
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 84
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Marketing Techniques to Use in 2020

Strategy Driven

There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business. Make content explaining the benefits of your products or services.

Marketing 123
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7 Strategies for Reducing Operational Management Risk

Strategy Driven

Deploying an operational risk management program that does the intended job remains a challenge for many businesses today. The industrial sector and others have witnessed rapid changes that significantly altered the way businesses operate. They need to train all employees to make risk-based thinking part of everyday operations.

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Navigating the Challenges of Food Franchise Ownership

Strategy Driven

In a market saturated with numerous options, each boasting distinctive strengths, aspiring entrepreneurs are faced with a critical choice. Factors such as brand reputation, franchisee satisfaction, and market demand must be carefully considered. High turnover rates, particularly in entry-level positions, can disrupt operations.