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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

Adding a “FAQs&# page will help tremendously in directing people to correct information and it will minimize the number of procedural-related requests. I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance.

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How to Strengthen Your Reputation as an Employer

Harvard Business Review

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Juj Winn/Getty Images. Let Your People Do the Talking.