Build Your Reputation the Rachael Ray Way
Harvard Business Review
NOVEMBER 22, 2012
One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. The next challenge, once you've developed your expertise, is cultivating a receptive audience. The next day, she was offered a $360,000 contract with the Food Network, launching her massively successful television career. Build your platform.
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