article thumbnail

Digital Media and the Future of Your Leadership – Video

Modern Servant Leader

As the Chief Information Officer for the organization, it’s my unfortunate responsibility to support his behaviors. In fact, digital media – that everybody was talking about as a “marketing tool”, a “self-promotion tool”, a sales tool, a “grow your net worth” tool – these were actually leadership tools!

Media 213
article thumbnail

Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Right Way to Present Your Business Case

Harvard Business Review

You may be tempted to stick to facts and figures to do the persuading for you, but great presenters know that the best way to hook an audience is through a story. The first reaction to that change is typically fear,” and the only real way to get your audience to overcome their reluctance is to “appeal to the heart and not the mind.”.

IPO 8
article thumbnail

The Seven Skills You Need to Thrive in the C-Suite

Harvard Business Review

One consultant described the search for a chief information officer in these terms: “Whereas technical expertise was previously paramount, these competencies [being sought today] are more about leadership skills than technical ones.” Finally, C-level executives must be adept in receiving and synthesizing information.

Skills 8