article thumbnail

The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Establish clear guidelines for addressing complex questions and potential concerns openly and honestly. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently. Establish processes for continuously gathering audience feedback to refine tailored messaging over time.

article thumbnail

The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Establish clear guidelines for addressing complex questions and potential concerns openly and honestly. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently. Establish processes for continuously gathering audience feedback to refine tailored messaging over time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing Success Through Audience Targeting

Strategy Driven

Often the problem lies in a disconnect between the content creator and their audience. If a piece of content fails to pick up traction, it’s usually because it doesn’t fit what the audience was searching for. Content marketing towards your target audience is an essential piece of the puzzle. Conduct Market Research.

article thumbnail

December 2019 Leadership Development Carnival

Lead Change Blog

Welcome to the December Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, motivation, productivity, and more. Eileen reveals those stills and provides tips on how to develop them. Development. Communication.

article thumbnail

Stop Making Sense

Leading Blog

How can you subtract just enough reasonableness to rile up your audience, without sounding completely insane? Use direction-giving language, so your audience knows exactly what is expected of them. Sometimes—oftentimes—we don’t want to “move” an audience in the moment; we want to shift their very existence. Show Up To Stir Up.

Audience 340
article thumbnail

Building Your Brand: Creating a Unique Identity for Your Niche Ecommerce Business

Strategy Driven

It demands a distinctive brand identity that resonates with your target audience and sets you apart from the rest. It’s about crafting a narrative that connects with your audience on a personal level, invoking emotions, and building loyalty. This consistency helps in building trust and establishing a strong brand presence.

Brand 101
article thumbnail

Navigating the Challenges of Food Franchise Ownership

Strategy Driven

Striking the right balance between corporate guidelines and local market preferences is an ongoing challenge. Investing in research and development to keep the menu relevant and appealing provides a competitive edge. Engaging target audiences in a competitive market requires strategic efforts.