Rajesh Setty

JULY 16, 2013

Ideally, you should find a missing piece of the puzzle that will complete something important for your target audience. This is where you build your team, your extended team, your advisory board, your board, designers, developers, your partner network and your influence network and more. How do you do this? All the best!

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

APRIL 2, 2013

While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. Looking to develop and launch our business, we set our sights on one particular network — StockTwits.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Reading the case study, I realized Ray's experience provides a perfect template for the elusive process — which any professional can learn from — of how to develop a world-class reputation and become dominant in your field.

Reputation 8

Reputation Case Study Ries Kotter 8

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9

Brand Ries Entrepreneur Agility 9

Ask Atma

MAY 5, 2012

You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. And you start by developing the simplest working version of your idea.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

JANUARY 23, 2014

Since 2012, I’ve co-hosted The Lean Startup Conference with Eric Ries. Developing relationships with candidates is a long game, but it’s important, particularly because people who haven’t envisioned themselves at your event may realize they’re a fit only if you brainstorm talk ideas together. Have a farm system.

Conference 11

Conference Stage-Gate Proposal Ries 11