The Horizons Tracker

MARCH 14, 2023

Something is not right, and the root of the problem is in how we are managing and investing in innovation, both inside individual organizations and also in the larger society,” he argues. “We This includes not only traditional and social media, but also a range of new media formats that can bring research to a new audience.

Innovation 124

Innovation Technology Audience Early Adopters 124

Lead Change Blog

JANUARY 26, 2016

” Early Adopter vs. Early Innovator. People might describe me having “an early adopter problem,” but I disagree (unless they are trying to describe my audience and not me): being an early innovator is not the same thing as being an early adopter.

Innovation 150

Innovation Early Adopters Education Marketing 150

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. Companies understand the meaning of ‘relationships,’ but rarely consider what it takes to make their audiences’ needs a priority. ’ What is too often lost is the nuance – human. .

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

APRIL 11, 2011

A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. Each firm had a different training philosophy and each manager onstage offered their unvarnished view of what worked and what failed. Are the customers "guests" and an "audience"? Or are they partners and peers?

Software 14

Software Critical Success Factor Early Adopters B2B 14

Harvard Business Review

OCTOBER 12, 2018

and Netflix has managed to make inroads into even those markets where Prime arrived first. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience. Yet the majority of Prime subscribers are in the U.S.,

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

and Netflix has managed to make inroads into even those markets where Prime arrived first. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience. Yet the majority of Prime subscribers are in the U.S.,

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

APRIL 2, 2013

They hire 20-somethings to manage the corporate Twitter account, and they are in the process of spending untold dollars on social media monitoring systems. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

Ries 8

Ries Brand Early Adopters Media 8