In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Like Monster, Red Bull was also created by an entrepreneur. This is game-changing thinking by new-game entrepreneurs.

Trout 249

Trout Reis Sports Brand 249

Rajesh Setty

JULY 16, 2013

Ideally, you should find a missing piece of the puzzle that will complete something important for your target audience. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. How do you do this?

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 14, 2015

” In describing the iterative process, Reis leans on the word “science”: “With scientific learning as our yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship.” But I don’t believe that startups, by definition, need to move as fast as possible.

Productivity 8

Productivity Products Reis Definition 8