The Bull who withstood the Monster
In the CEO Afterlife
APRIL 1, 2012
Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Like Monster, Red Bull was also created by an entrepreneur. This is game-changing thinking by new-game entrepreneurs.
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