Audience Finance Focus Group Influence 
Harvard Business Review
OCTOBER 11, 2012
The resulting spike in both supply and demand for movies has created fierce competition for financing. Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film.
Harvard Business Review
OCTOBER 11, 2012
The resulting spike in both supply and demand for movies has created fierce competition for financing. Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film.
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