Audience Finance Human Resources Video 
Women on Business
NOVEMBER 23, 2010
I have observed that Mee is such an exceptional orator because of the way he manages to so eloquently connect with an audience. Whenever he speaks, he seems to carry the audience in the palm of his hands. A presentation—even a sales presentation—should not be about the speaker, but rather, about the audience.
Women on Business
DECEMBER 2, 2010
Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf. It’s essential that your brand be built on key strengths that mirror the needs, wants, desires of your target audiences.
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects.
Women on Business
JANUARY 11, 2011
Tell the producers how you are going to be able to help their audience. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Know the TV’s market. Don’t bore them with how great you are. Watch a couple segments to see what type of topics are covered. Are they looking for health experts?
Marshall Goldsmith
FEBRUARY 8, 2018
I made a 30-second video about the project for LinkedIn. It ended up becoming the most widely viewed video in the history of LinkedIn. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Darek Lenart – Senior VP HR, Finance MasterCard. Former President, Dow Chemical USA.
Women on Business
DECEMBER 17, 2010
LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.
Women on Business
NOVEMBER 23, 2010
Evaluate how your services are packaged for your specific audiences. What would Jane Fonda say? Value Proposition: What are you really offering your clients? What solutions are you selling? What makes you different than your competition? Use lingo with which they identify.
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