Audience Focus Group Influence Operations 
Harvard Business Review
OCTOBER 11, 2012
Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time. Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film.
Harvard Business Review
OCTOBER 11, 2012
Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time. Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film.
Strategy Driven
NOVEMBER 8, 2010
You also need an aggressive programming strategy, one that includes defining your key audiences and targeting them through all available channels, to ensure that they know that you want to build a relationship with them. Social Nations are organic organizations, so the more people who are empowered to influence yours, the better.
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