Strategy Driven

JULY 28, 2019

Conduct focus groups, one on one’s, and surveys to get a strong grip on the current state of your business culture. Taking the time to gauge the degree to which key messages are landing, as well as whether the audience is aligned, is probably the most important investment you can make as a leader.

Agility 62

Agility P&L Intangible Assets Team 62

Ron Edmondson

FEBRUARY 11, 2019

If you’ve been in leadership for very long at all you’ve probably seen dozens of leaders in the organization change. You will need people to follow your leadership and this requires an established relationship of trust. Leadership in place. Use a focus group. Are you willing to lose people over it?

Stakeholder Analysis 43

Stakeholder Analysis Learning-by-Doing Planning Influence 43

Ron Edmondson

JUNE 5, 2013

You will need people to follow your leadership and that requires an established relationship of trust. Leadership – Make sure you get buy in from those who will most likely end up implementing the change. Again, they may or may not immediately agree with the change, but I know they will be a respectful audience.

Stakeholder Analysis 83

Stakeholder Analysis Edmondson Learning-by-Doing Follow-up 83

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Ron Edmondson

MARCH 30, 2016

If you’ve been in leadership for very long at all you’ve probably seen dozens of leaders in the organization change. You will need people to follow your leadership and this requires an established relationship of trust. Leadership in place. Use a focus group. Are you willing to lose people over it?

Stakeholder Analysis 30

Stakeholder Analysis Learning-by-Doing Planning Edmondson 30

Harvard Business Review

AUGUST 31, 2012

As the 2012 Broadway season kicks off, Playbill lists 30 new shows that will vie for audience attention — and dollars — this year. After a devastating preview performance (the first act was stopped five times and ended with Spider-Man stuck hanging above the audience), critics were basically calling for the show to be cancelled.

Audience 8

Audience Short-term Long-term Incentives 8

Strategy Driven

NOVEMBER 8, 2010

You also need an aggressive programming strategy, one that includes defining your key audiences and targeting them through all available channels, to ensure that they know that you want to build a relationship with them. Marketing 101 principles still apply. That means you need compelling incentives to have people join your community.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

FEBRUARY 9, 2011

Women, certainly, struggle more than men to achieve the look of leadership, a factor that contributes to their overall stall in middle- and upper-middle management. Women are so hypersensitive about their appearance already," one male executive shared in a CWLP focus group. "I

EPS 15

EPS Banking Handbook Micromanagement 15

Harvard Business Review

OCTOBER 11, 2016

They modify their appearance, body language, and communication style — all components of executive presence (EP), that intangible element that defines leadership material. As one Latino focus group participant said, “I look up, see no one like myself, and have to wonder if there is a future here for me.”

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

JUNE 25, 2014

And one time, Marc may remember, I cut off the heads of a bunch of little rubber snakes and threw them out in the audience of Netscapers. Companies used to spend a ton of money testing products with focus groups and market research teams. Communication Innovation Leadership' Just keep moving forward.

Advice 8

Advice Management CAPEX Wireless 8

Harvard Business Review

MARCH 31, 2016

Leadership commitment and support. The most common approach is to conduct regular surveys or focus groups to determine which aspects of health and wellness are important to employees, and which initiatives are not a good use of time. So what does? There are a few simple ways to start doing this.

Planning 8

Planning Incentives ROI Long-term 8

Strategy Driven

NOVEMBER 29, 2013

Three major implications drawn can be from this research: Rethink Traditional Research – Companies that rely on traditional surveys and focus groups alone (which in my experience is most of them) are probably getting but half the story. soccer mom drives a mini van and wears mom jeans.) FREE StrategyDriven Trial Membership.

Globalization 50

Globalization Bottom-up Brand Competitive Advantage 50

Harvard Business Review

SEPTEMBER 13, 2013

By 2007, PBS.org audience growth had stalled and the product pipeline was dry. Executive leadership has your back. When I talked about the failure metric and freeing the team to become more entrepreneurial, some in the larger PBS organization translated this as the digital group wanting a license to be undisciplined.

Team 13

Team Metrics KPI Rogers 13

Ron Edmondson

JANUARY 26, 2013

The key to social media is interacting with your audience through great content and conversations. Audience Connection. Then you understand the importance of making sure you are connected to your audience. We will give you customizable focus group agendas and surveys to connect with and learn from your audiences.

Storytelling 54

Storytelling Audience Brand Long-term 54