The Behavioral Science Behind the Negative TV Ads of Trump and Clinton
Harvard Business Review
SEPTEMBER 15, 2016
The first half of the ad hammers this home by saying: “Illegal immigrants convicted of committing crimes get to stay, collecting social security benefits—skipping the line.” ” To the 1980s audience, it was a clear presentation of the Soviet threat in parable form. Others say it’s vicious and dangerous.
8 
Let's personalize your content