How to use Measurement to Manage Like a Pro
Lead on Purpose
DECEMBER 14, 2013
McKinsey Insights ’ Pankaj Ghemawat references a survey of senior executives where 76% of them feel they need to develop global-leadership capabilities, but only 7% of feel they are doing so effectively. While you assumed that your target audience was largely male, your sales records show that the majority of buyers were female.
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