Remove Audience Remove Heider Remove Information Remove Licensing
article thumbnail

Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Harvard Business Review

Finally, he was stripped of his license to practice medicine. So repeating wrong information, even to debunk it, backfires. That means you may have more success changing minds after making your audience feel good about themselves. Heider created a short, simple animation of two triangles, a rectangle and a circle.

Heider 8