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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. Our homeless merchant’s theme is targeted at the male audience. This audience concludes that he is an honest humorist. They probably haven’t figured him for a good marketer. Human Resources. Leadership.

Brand 245
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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Search My Site. Recent Posts.

CEO 242
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When to Give Up Your Pride | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • May 30, 2011 • Human Resources , Life • 1 Comment. Nobody stirred–the audience, the players, the BBC crew–all of us were unified in silence. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

CEO 112
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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Jim Kim (President of the World Bank), Peter Drucker (founder of modern management), Paul Hersey (noted author, teacher, and personal mentor of mine), and Warren Bennis (one of the world’s greatest leadership thinkers of his time). Has been recognized as the World’s #1 Leadership Thinker. Author of two best-selling leadership books.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198
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An Unlikely Partnership: When HR and Marketing Join Forces

Harvard Business Review

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. The joint Marketing and HR team brought the brand to life in employee meetings, and through printed and digital communication channels.

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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Non-fiction writers require a ‘platform’, a means of marketing to an audience. A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell.

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