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The Role of Personalization in Consumer Engagement

Strategy Driven

Today, we will explore why personalization is crucial in maintaining consumer interest and loyalty. Customer Retention: Personalization fosters a sense of loyalty. eCommerce: Online retailers like Amazon use past browsing and purchase history to suggest new products tailored to each customer’s preferences.

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5 Ways Retailers Can Increase Sales

Strategy Driven

At the center of any business’s sales strategy should be their marketing strategy: this will affect how your business is perceived and how far it reaches among online and real-life audiences. Add discounts and freebies.

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