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003: 5 Steps to Creating a Communication Plan

Engaging Leader

The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Members (audience/stakeholder). Video: How to Use a Stakeholder Analysis to Identify Audience Members. See the explanation on Wikipedia. Subscription Links.

RACI 153
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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. Speak to your audience (like a human ). In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. Consider SAP.