Ask Atma

MAY 5, 2012

model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. Hopefully, all the expensive market research was right on and success would follow. 5) Target Audience – who will want this product?

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

OCTOBER 15, 2012

Since Ford was eventually wildly successful, this aphorism does reassure, but it also jauntily skips over the emotional precipice on which we teeter when we fail. It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. It's not just that you learn a lesson.

Ries 22

Ries Learning Curve Learning-by-Doing Bottom-up 22

Harvard Business Review

OCTOBER 15, 2012

Since Ford was eventually wildly successful, this aphorism does reassure, but it also jauntily skips over the emotional precipice on which we teeter when we fail. It's about learning the right kind of lesson, or what Lean Startup guru Eric Ries describes as validated learning. It's not just that you learn a lesson.

Ries 19

Ries Learning Curve Learning-by-Doing Bottom-up 19

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Malcolm Gladwell references their experience in his famous "10,000 hours" argument in Outliers: The Story of Success.) The next challenge, once you've developed your expertise, is cultivating a receptive audience. Build your platform.

Reputation 8

Reputation Ries Case Study Kotter 8

Harvard Business Review

JANUARY 23, 2014

Since 2012, I’ve co-hosted The Lean Startup Conference with Eric Ries. Hold more casual events where you can try out speakers you don’t already know and work with them to develop content and style appropriate for your audience. For conference hosts, however, past performance need not be an indicator of future results.

Conference 11

Conference Stage-Gate Proposal Ries 11

Harvard Business Review

JUNE 13, 2014

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Tech start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up , to test product hypotheses with minimal resources. what people we seek to engage – our target audience(s).

Brand 9

Brand Ries Entrepreneur Agility 9