Women on Business

JANUARY 24, 2011

Being sharp means being succinct. To test service, put yourself in the shoes of your audience’s experience. If you rely on searches for your background research, so will those you work with (if they are sharp). There is no shortcut to playing the numbers when building an audience. Rehearse your pitch.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JANUARY 24, 2012

She is speaking to an audience, but a YouTube audience is not a classroom. The underlying technology is PowerPoint but it is accelerated beyond what one could do in a lecture hall. These developments stand in sharp contrast to what Apple has focused on. Vi Hart's style is different.

Video 14

Video Education Christensen Hedge 14

Harvard Business Review

OCTOBER 4, 2013

—Andrea Ovans Getting the Vapors Kodak Moment The Economist With the European Parliament set to vote next week on whether electronic cigarettes should be regulated as medical products, this is a good time to reflect on the inroads this disruptive technology is making in the slow-moving, not-very-innovative tobacco industry.

Management 8

Management Health Care Insurance Sharpe 8

Harvard Business Review

JUNE 13, 2013

While Functional Fixedness has no doubt been around since Man first tied a sharp rock to a stick with a length of vine and called it a spear, it was Gestalt psychologist Karl Duncker that originally coined the term after conducting what has become a famous (among psychologists, anyway) cognitive bias experiment. I believe it is possible.

Innovation 8

Innovation Open-book Objective Industry 8

Strategy Driven

AUGUST 16, 2017

It’s crucial you have a compelling message to put across to the audience. Their motives, target audience, unique selling point , and methodology should be worded in the documents you give to your own marketing team. You need a compelling, short, sharp message, but at the same time, doesn’t seem rushed or underhanded.

Marketing 50

Marketing Brand Advertising Marketing Strategy 50

N2Growth Blog

OCTOBER 21, 2010

You see it is precisely by not attempting to steamroll, manipulate or outsmart others, that you’ll be able to effectively convey your message even to an audience that might not otherwise be willing or receptive. Therefore the art you speak of sculpts with a very sharp blade – the tongue.

Blog 419

Blog Gordon Learning-by-Doing Open-book 419

Harvard Business Review

JANUARY 27, 2011

Feeling cooped up in the executive offices and oppressed by the presence of the media, MacDonagle had gone outside to breathe some air — actually, some tobacco smoke — and had invited the sharp young program manager Samantha Van Sant to join him. It's a great piece of technology. But then Webb did something incredible.

Case Study 14

Case Study Incentives Report Budgeting 14