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5 Proven Ways to Maximize a Powerful Brand Identity Campaign With the Use of Vanity Phone Numbers

Strategy Driven

Building a successful business requires using different strategies that work effectively, especially when it comes to incorporating a powerful brand identity marketing tool like vanity phone numbers. For instance, if you own an automotive repair shop, a vanity phone number can be used very effectively to help promote your business.

Brand 109
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3 Secrets to Making Your Auto Parts Store a Success

Strategy Driven

Analysts forecast the US automotive aftermarket will reach $445 billion by 2023. Well-known stores all have company websites and social media profiles. These tools make it possible to connect with potential customers from all over. Create a Marketing Plan. Prepare for a Successful Ride.

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How To Discover Your Organization’s Next Big Growth Opportunities

Tanveer Naseer

If Apple had continued to think of itself solely as a computer company, it would never have considered stretching into seemingly “out of scope” domains like consumer electronics, online digital media distribution, mobile telephony, home entertainment, downloadable software apps, consumer retail stores, and so forth.

How To 100
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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media 8
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The Media Industry is the Canary in the Coalmine

Harvard Business Review

No matter how bad the last few years have been for your business, you can at least take solace from the fact that you're not in the media industry. Unless, of course, you are in the media industry.) But the reality is that the underlying forces that have been batting media about like a ping pong ball are not unique to the sector.

Media 14
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The Future of Human Work Is Imagination, Creativity, and Strategy

Harvard Business Review

Recently, space and automotive titan Elon Musk said the machine-over-mankind threat was humanity’s “biggest existential threat.” As Wise, the roboticist, emphasized, the technology itself is just a tool, one that leaders can use how they see fit. Sponsored by SAS. ”

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

AI tools today vary along a spectrum ranging from tools that have been proven to solve business problems (for example, pattern detection for predictive maintenance) to those with low awareness and currently-limited-but-high-potential utility (for example, application of AI to developing competitive strategy).

Survey 12