Ask Customers to Use Less of Your Product: The Big Heresy
Harvard Business Review
FEBRUARY 10, 2011
As CEO Dave Steiner put it, "When your company is called Waste Management, and your customers all talk about 'zero waste,' you better change your business model.". In addition to using less energy to run machines, slashing paper use also saves large amounts of energy and water upstream in the paper production process.
Let's personalize your content