Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 24, 2016

We term these product launches “minivations” and they are the result of product developers who don’t realize just how much value their offerings would provide to customers. A few years ago, a Silicon Valley-based manufacturer of electronics components developed a product that would become a breakthrough in its category.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

JANUARY 3, 2013

They also are finicky about marketing ("how you market it").sometimes sometimes the badge value comes from the product not being mass marketed, but rather endorsed by those in the know. And they are far more receptive to innovative pricing/profit model ("how you make money from it").

Price 8

Price Mass Marketing B2B Quality 8