This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove B2B Remove Forrester Remove Innovation Related Topics
Finance Marketing Operations Technology Development Management Leadership B2C Business Development Maturity More Related Topics >
article thumbnail

Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

MARCH 31, 2016

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

B2B 8
B2B B2C Uncertainty Forrester 8
article thumbnail

The Rise of the Chief Customer Officer

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 15
B2C B2B Forrester Budgeting 15
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024