B2B Innovation Mass Marketing Quality 
Harvard Business Review
APRIL 29, 2016
applications pushed technology to address B2B market requirements. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C. Machine-to-machine (M2M) connectivity — the forerunner of consumer-focused IoT — has been around for decades.
Harvard Business Review
JANUARY 3, 2013
My parents faced a prosumer dilemma when my viola teacher in high school noted that for me to better compete on the national level as I had started to, that I'd need a higher quality instrument with a four-to-five-figure price tag vs. a three-figure one. In my teacher's mind, it was an investment in a future career.
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