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Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

That’s a shame because the aviation industry as a whole still continues to be an industry model for how to operate with extremely high reliability despite having a highly fragmented set of organizational entities. The biggest challenge for companies when it comes to operational excellence is siloed behavior. Recall how the U.S.

Industry 271
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Bed Bath & Beyond’s Persistent Coupons Would Work Better with More Hurdles

Harvard Business Review

And consumers, already attuned to price and accustomed to discounts, are becoming used to free, fast shipping from e-tailers — so they need a good reason to visit a physical store. The answer is to play defense: use surgical-strike discounts to entice customers who are at risk of defecting due to a cheaper price.

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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

As a result, many B2B companies remain stuck in a stalemate. Alternatively, the company can operate in stealth mode by targeting customer segments that have been poorly served or ignored by traditional distributors. Microsoft was able to do so largely due to its monopolization of the desktop operating system market.

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Use Big Data to Find New Micromarkets

Harvard Business Review

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 14
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Design Can Drive Exceptional Returns for Shareholders

Harvard Business Review

for 10+ years; deployment of design as an integrated function across the entire enterprise; evidence that design investments and influence are increasing; clear reporting structure and operating model for design; experienced design executives at the helm directing design activities; and tangible senior leadership-level commitment for design.

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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. Organized learning.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Pricing and revenue modeling. PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Feature prioritization and roadmap planning.