Remove B2B Remove Operations Remove Price Remove Technology
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IT Expenditure: What Should a Realistic IT Budget Look Like in 2020?

Strategy Driven

Streamlined Operations Will Save You Money. As technology gets better, it becomes easier to use the software to our advantage. These streamline operations will allow you to not only better serve your customers, but will save you money as well. Internet Is Faster at Relatively the Same Price. Stay Driven. Be Successful.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 8
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The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

This new (and alarming) data comes from pricing consulting giant Simon-Kucher & Partners, which conducts its survey every other year with the Professional Pricing Society, a professional association. About two-thirds were in B2B businesses.). Your survey also details how hard some companies are finding it to raise prices.

Price 10
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Global Companies Need to Adopt Agile Pricing in Emerging Markets

Harvard Business Review

As the currency was crashing, he found himself facing a painful dilemma: either raise prices to recoup the losses and hit his annual target — set in U.S. But with the currency changing every day, how much of a price increase should he consider? Normally, MNCs raise prices in the emerging market, (e.g., Federal Reserve.

Price 8
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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business Review

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Commercial operations groups tend to be early targets for cuts in a recession. Algorithmic pricing.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105
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Building a Direct-to-Consumer Strategy Without Alienating Your Distributors

Harvard Business Review

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. As a result, many B2B companies remain stuck in a stalemate. This dual distribution strategy resonated with both consumers and investors — as Cree’s stock price tripled from 2011 to 2013.