Harvard Business Review

DECEMBER 5, 2017

But by staying disciplined with the product and deeply understanding market trends, they’ve made the strategic shift from B2C to B2B work. He was skeptical about pivoting away from consumers, and it was challenging. Download this podcast.

CEO 8

CEO B2C Marketing B2B 8

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Another telltale sign of category creation is that it comes with a distinctive business model and profit model. But coffee has seen other innovations, too.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

MARCH 21, 2016

The barometer below shows the percentage of executives surveyed who responded that their business would be moderately or massively disrupted by digital in the next 12 months, broken down by industry. The most disrupted industries typically suffer from a perfect storm of two forces. Insight Center. The Global Digital Economy.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

SEPTEMBER 21, 2011

They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11