Stop Treating B2B Customers Like Digital Novices
Harvard Business Review
MAY 10, 2016
Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. But B2B customers are mobile, fully engaged in social media, and well educated: 94% of B2B buyers conduct online research before deciding on a purchase.
8 
Let's personalize your content