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10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

Supporting yourself with FAQs, chatbots, and fair returns policies will also help. Without the right protection, financial and reputational damage will cause you major headaches. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to.

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Stop Treating B2B Customers Like Digital Novices

Harvard Business Review

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. Unfortunately, the few B2B companies that have responded to this reality by embracing customer networks usually have just copied a successful B2C formula. Reputation.

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