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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

From here, you can ensure that SEO , ad placements, and other marketing tools are built to reach the right people. However, any progress made in other aspects of the business will be rendered futile if the finances aren’t in good health. Worse still, any time and money spent trying to win over outside audiences will be a waste.

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The Rise of the Chief Customer Officer

Harvard Business Review

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. A third of the CCOs previously held Division President or GM roles, and almost as many worked in a marketing and/or sales position. Senior leaders are in a new position. Consider one example.

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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Great post.

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