Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. Social Media Videos Social media video platforms and apps allow users to create/upload, share, and watch videos. This makes social media video one of the most effective marketing tools for 2023.

Video 120

Video B2C B2B Brand 120

Strategy Driven

APRIL 24, 2018

You are using social media like a machine – Social media is an extremely powerful platform for businesses today. However, it is surprising how many businesses are still failing to use social media effectively. One of the most outdated and damaging approaches is to treat social media like it is a machine.

Marketing 62

Marketing B2C B2B Content 62

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Complaints are a window into your customer’s mind, so make it easy for them by setting up phone lines and an active social media that can respond. The following is a guest post by Adrian Davis.

Strategy 248

Strategy CRM Development Document 248

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Complaints are a window into your customer’s mind, so make it easy for them by setting up phone lines and an active social media that can respond. The following is a guest piece by Adrian Davis.

Strategy 248

Strategy CRM Development Document 248

Harvard Business Review

DECEMBER 12, 2012

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. They also require the company to actively engage clients and external experts in social-media conversations.

Media 15

Media How To B2C SWOT 15

Miles Anthony Smith

NOVEMBER 7, 2019

They also offer a good mix of helpful and educational tools that integrate well with other leading tools for free. Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 1, 2014

For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. Today, large corporations are becoming their own media companies, news bureaus, research universities, and social networks.

Content 8

Content Marketing Brand Public Relations 8