Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. Few growth strategies match the economics of category creation. of revenue growth.
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