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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. Instead of ignoring social efforts, they need to engage.

B2B 8
B2B Media B2C Marketing 8
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Making Sense of Owned Media

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. Marketing Media Social media' Owned media can be used in B2B as well.

Media 8
Media B2B Disintermediation Content 8
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