Eric Jacobson

MARCH 18, 2013

WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Technology and innovation is only accelerating.

B2B 56

B2B B2C Technology CRM 56

Harvard Business Review

DECEMBER 12, 2012

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. They also require the company to actively engage clients and external experts in social-media conversations.

Media 15

Media How To B2C SWOT 15

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. Paid and earned get most of the attention, but the new battleground is going to be owned media. If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. Social media is usually treated as owned and earned.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

SEPTEMBER 25, 2018

The rise of social media has created a new type of local partner: local digital influencers. These people are local thought leaders on social media with loyal followings of online fans. Another example is Tao Liang, a Chinese influencer who produces content about handbags on popular local social media platforms WeChat and Weibo.

Influence 10

Influence B2B Globalization Webinar 10

Harvard Business Review

MARCH 31, 2016

Buyers used the salesman’s help to evaluate what products to purchase, especially for new technologies like clocks and sewing machines. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey.

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. These that can be used for scoring, forecasting and classification capabilities. Insight Center.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

APRIL 10, 2013

Social media is clearly a disruptive force for business. Although many companies started with social media monitoring and customer service, it''s exciting now to see a growing number go beyond the reactive and harness Facebook, LinkedIn, and Twitter for sales and customer engagement and service. Whereas Web 1.0

B2C 8

B2C B2B Human Capital Media 8

Harvard Business Review

JUNE 12, 2018

Technology is reconfiguring traditional roles and divisions of labor. Now some are deepening their existing relationships with local governments and branching out into other types of smart technology implementation. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

OCTOBER 30, 2015

Mass media — TV especially — offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots of other stuff. Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. Clearly, things need to improve.

Content 8

Content Marketing Metrics B2C 8

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

FEBRUARY 7, 2018

Respondents were more likely to hear about legacy brands through advertising and traditional media, compared to digital brands which are more often discovered via social media and direct word of mouth. There were similar differences in how people’s brand perceptions are formed and reinforced.

Brand 8

Brand Succession B2B Advertising 8

Strategy Driven

JANUARY 23, 2019

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When looking at modifying your traditional marketing methods (media buying, flyering, radio advertisement etc.) This has reshaped all aspects of life for every business.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. The social media channel was another source of feedback to help Cisco hone its marketing messages. The expectation is not that the visit will end with the ka-ching of a cash register.

B2B 8

B2B B2C Education Travel 8

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold.

Blog 362

Blog Ryan B2C Brand 362

Harvard Business Review

DECEMBER 23, 2016

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.

Strategy 8

Strategy Banking Venture Capitalist Bottom-up 8

Harvard Business Review

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Technology companies have done this particularly well. The media industry has always been a fertile ground for mixed business models. As an MMA commentator recently said, "Boxing is the sport of punching.

Business Model 9

Business Model Advertising Retail Supply Chain 9

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. Siege Media stands out from the rest by innovating the way they create their content. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 1, 2014

Today, large corporations are becoming their own media companies, news bureaus, research universities, and social networks. Big brands are poaching top-talent journalists in droves and implementing the most successful aspects of the traditional media house. The rise of in-house broadcast further illustrates this.

Content 9

Content Marketing Brand Public Relations 9

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

MAY 9, 2012

Improved engagement creates business value and strategic differentiation, and technology is enabling a shift from transactions to engagement. The recurring problem — culture always trumps technology in adoption of new tools. How do we ensure engagement and avoid the fatal fatigue engendered by every wave of new media adoption?

B2C 16

B2C Early Adopters B2B How To 16