The Hidden Danger of Being Risk-Averse
Harvard Business Review
JULY 2, 2013
As Nobel Prize-winning psychologist Daniel Kahneman has written, "For most people, the fear of losing $100 is more intense than the hope of gaining $150. Amos Tversky and I] concluded from many such observations that ''losses loom larger than gains'' and that people are loss averse.". They even drive differently.
8 
Let's personalize your content