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How an American Express Executive Drives Growth

Harvard Business Review

Specifically, he saw that the advent of digital technologies was going to fundamentally alter the way people conduct commerce, pay for things, and manage and move their money. It was a technology-driven form factor. Instead of thinking about technology for technology’s sake, we studied the real consumer pain points in the market.

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How One CEO Grows Her Business with Feeling

Harvard Business Review

Because the "unmentionable" subject of menstruation is taboo, the market failure — supplying cheaper pads — had never received the attention it deserved. As product is sold, some of the initial working capital that SHE puts up is paid back, with the entrepreneurs eventually owning their local franchises.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time.

Media 407
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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. Many technologies, such as computers, copiers, fax machines, and other office equipment are rapidly converging.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business Review

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Real Madrid is one of the most recognized soccer franchises in the world. Real Madrid: winning the hearts and minds of 500 million dedicated fans. “It’s tribal.

Sports 8
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Africa's Chance to Leapfrog the West

Harvard Business Review

These concerns get polite nods here and there but, mostly, serious Africans ignore them and firmly redirect the conversation back to private equity, or franchise deals, or something along those lines. The technology systems that undergird this effort are far-flung. Bottom line: Are you game or are you out?