Remove Beckhard Remove Learning-by-Doing Remove Marketing Remove Training
article thumbnail

Ready for Change – book review

Rapid BI

One thing I do first when looking at a management book for the first time is look at the design. Ready for Change: Chapter 10 – “Marketing is all about T-shirts and posters – Right?” are reminiscent of Beckhards’ change model ( Ready for change ) in the way it fits, through a few short stories.

Review 41