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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. We can still see that purpose reflected in everything Apple does today.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. We can still see that purpose reflected in everything Apple does today.