Strategy Driven

AUGUST 5, 2016

Planning, tactics, organizational development. Values, customs, beliefs, goals, objectives, benchmarking. You employ state-of-the-art technology and are in the vanguard of your industry. Keeping the cash register ringing is not the only reason for being in business. Executives possess good people skills.

Leadership 50

Leadership Benchmarking Learning-by-Doing Ethics 50

Women on Business

JANUARY 17, 2011

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Harvard Business Review

MAY 8, 2017

How effectively has the company adapted its legacy business to change and disruption, giving it new life? How have the firm’s growth, profits, and stock performance compared to a relevant benchmark (NASDAQ for a tech company, for example, or DAX Index for a German firm) during the transformation period? Financial performance.

Franchising 15

Franchising CEO Business Model Strategy 15

Strategy Driven

JANUARY 6, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Computer activity constitutes less than 1% of the technology picture.

Planning 50

Planning Consultative Learning-by-Doing Cost 50

Strategy Driven

MAY 6, 2011

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Seasoned executives face burnout daily. Body of Knowledge.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78

Strategy Driven

JULY 5, 2013

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Technology is but one tool of the trade. Benchmarking.

Planning 61

Planning Learning Curve Budgeting Learning-by-Doing 61

Strategy Driven

FEBRUARY 7, 2014

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Technology is but one tool of the trade. Benchmarking.

Planning 60

Planning Learning Curve Learning-by-Doing Budgeting 60