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Value-Added Leadership

Strategy Driven

Values, customs, beliefs, goals, objectives, benchmarking. Value-added leadership is a healthy way of life that puts collaborations first. Value-added leadership requires a senior team commitment. You employ state-of-the-art technology and are in the vanguard of your industry. Business Development.

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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
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When the Grasshopper Teaches the Master | You're Not the Boss of Me

You're Not the Boss of Me

Distraction…A Challenge to Good Leadership → January 5, 2010 · 1:37 am ↓ Jump to Comments When the Grasshopper Teaches the Master My son has been helping me learn more about Social Media. For instance, people of my generation are grappling with the wonders of technology with varying degrees of success.

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What the Best Transformational Leaders Do

Harvard Business Review

How effectively has the company adapted its legacy business to change and disruption, giving it new life? How have the firm’s growth, profits, and stock performance compared to a relevant benchmark (NASDAQ for a tech company, for example, or DAX Index for a German firm) during the transformation period? Financial performance.

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The Big Picture of Business: Lessons About Business Planning To Be Learned from the Y2K Bug

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Computer activity constitutes less than 1% of the technology picture.

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The Big Picture of Business: Yesterdayism… Learning from the Past, Planning for the Future.

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Technology is but one tool of the trade. Benchmarking.

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The Big Picture of Business – Yesterdayism… Learning from the Past, Planning for the Future

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Technology is but one tool of the trade. Benchmarking.