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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

Benchmarks for measurement. Marketing Program. Business development. Direct marketing. Indirect marketing. Industry and professional marketing. Benchmarks for measurement. Corporate Communications Program – Essential Ingredients. Strategic Plan. Mission statement. Visioning document.

Positioning 50
Positioning Company Strategic Planning Guidelines 50
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What Really is The Big Picture of Business

Strategy Driven

MAY 6, 2011

Insist that they benchmark everything they do for you toward a Big Picture of your business. You must have both a Sales Plan and a Marketing Plan as sub-sets of your Strategic Plan. Advertising is a process, part of marketing and a cousin of sales. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 79
Strategic Planning Advertising Consultative Planning 79
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