Remove Benchmarking Remove Execution Remove Finance Remove Human Resources
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
article thumbnail

How Anne Erni is taking D&I to the next level

HR Digest

Today, Erni is widely considered one of the most influential leaders in human resources and her company, Audible, one of the most diverse employers in the world. The HR Digest: What are the biggest challenges executives supporting pay equity for women and minorities currently face? The HR Digest: What is diversity to you?

article thumbnail

How Anne Ernie is taking D&I to the next level

HR Digest

Today, Ernie is widely considered one of the most influential leaders in human resources and her company, Audible, one of the most diverse employer in the world. The HR Digest: What are the biggest challenges executives supporting pay equity for women and minorities currently face? The HR Digest: What is diversity to you?