CO2
FEBRUARY 19, 2013
Today, we’ll review three attempts to classify human needs: Maslow’s Hierarchy of Needs, Alderfer’s ERG Theory, and McClelland’s Need Theory. Maslow’s Hierarchy of Needs. According to Abraham Maslow, humans feel compelled to satisfy lower-order needs before attending to higher-order needs. McClelland’s Need Theory.
Harvard Business Review
SEPTEMBER 1, 2011
Much the same can be said of the quantitative data most business managers are forced to use while trying to make important investment decisions, or while analyzing and benchmarking in a 'gated' product/service development process. Cultural understanding is about personal familiarity or immersion.
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