Match Your Innovation Process to the Results You Want
Harvard Business Review
SEPTEMBER 10, 2012
When forced to present familiar metrics for truly out-of-the-box "beginning" ideas, work teams develop what our friend Jay Paap calls "Imaginary Numbers." As for decision-making there is one simple rule in pursuit of breakthroughs: "The higher the goal the higher the role." They must also be willing to see value in absurdity.
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