Remove Benchmarking Remove Goal Remove Present Value Remove Team
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Match Your Innovation Process to the Results You Want

Harvard Business Review

When forced to present familiar metrics for truly out-of-the-box "beginning" ideas, work teams develop what our friend Jay Paap calls "Imaginary Numbers." As for decision-making there is one simple rule in pursuit of breakthroughs: "The higher the goal the higher the role." They must also be willing to see value in absurdity.

Process 15
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

It doesn’t need to be complicated; in one company, a marketing department saved 20 percent after simply benchmarking the money they were spending on external agencies. CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment.

CFO 8
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The Most Common Reasons Customer Experience Programs Fail

Harvard Business Review

Big, strategic goals evolve into score improvements and incrementalism instead of gleaning useful insights that allow change with confidence. They have “soft” metrics rather than real business goals. If a score improves, that number is heralded and CX teams use it as evidence of innovation and improvement by the team.