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Benchmarking

Mass Marketing

It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

APRIL 28, 2022

It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems. This runs the very real risk of crowding out those startups looking to take a slower and more sustainable path to growth in favor of those seeking the path to riches as quickly as possible.

Entrepreneur

Entrepreneur Venture Capitalist Mass Marketing Globalization

Prototype Your Product, Protect Your Brand

Harvard Business Review

APRIL 15, 2014

Assess competitive benchmarks : Identify the quality “floor” of your offer. Is quality essential in your market, or simply a nice-to-have. They have been able to release Google Glass to the public before it’s ready for mass market use. If you’re H&M, your customers expect you to be “out there.”

Brand

Brand Productivity Products Mass Marketing

It’s Time To Stop VCs Driving Entrepreneurship

Prototype Your Product, Protect Your Brand

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